Business Applications Of Social Media Inside Organizations: Social Networks »
How do organizations really use social networks? Is social media useful to acquire new customers or just to maintain strong relationships with existing clients?
The answer to whether social media are good for customer engagement or relationship building is: “Social media is good for both”.
As long as you do not get too greedy or “salesy” in your business approach, social media proves to be very useful to connect with your audience.
Social media is free to join, easy to use and, most importantly, it is “a way to supercharge the word of mouth”, and as every marketer will tell you, a positive word of mouth is the best mean to convert prospects into sales…
